Follow the numbers and arrows from left to right. Teal R steps are referrals. Gold NEW tags show what changed on 2 November. Every step is written out in full further down.
New in this version, 2 November 2026
- NEW The free check now emails a 3 page report straight away.
- NEW Two calls. Call 1 is 15 minutes about them. Call 2 shows the demo site and the before and after scores.
- NEW Booking form, checker, landing page and referral codes are now live.
- NEW Client portal and the free Growth month rule are planned. Smoother onboarding is suggested.
Legend
- BookerAutomaticCaroClient
- Dev TeamIntroducersClient portal
- Hand over to the next step
- Referral steps (R1 to R8)
- Footer credit loop back to the start
- Referral loop
- LivePlannedTo set upStatus key
- NEWNew or changed since the last version
- Numbers match the step by step list.
Prices
- Website glowup: £850, up to 5 pages
- With the Growth plan: £700 (3 month minimum, or the £150 is added back). Essentials stays at £850.
- Payment: 50% to go ahead, 50% at go live.
- NEW Essentials £35 a month. Up to 30 minutes of changes. Standard changes done within 7 working days. Simply send us your request.
- NEW Growth £95 a month. Up to 60 minutes including the monthly update, results email, reviews added, quarterly AI search check, free logo tidy. Standard changes within 3 working days.
- No tie in. Bigger jobs like new pages are quoted first.
Referrals and affiliates
- Personal codes: Caro adds each introducer in her Admin, with their own Stripe code (like SARAH50, link ending ?ref=SARAH50) on one £50 off coupon. Live
- New client: £50 off their glowup. Stacks with the £150 Growth saving, so £650 with Growth (3 month minimum).
- Affiliates (friends, family, recruits, no website needed): £50 cash once the client they referred is live and fully paid.
- NEW WG Clients earn a free month of Growth worth £95 when the client they referred goes live and pays. Up to 12 a year.
- NEW Growth clients get next month free. Essentials clients get next month free and upgraded to Growth, then always go back to Essentials unless they tap Stay on Growth. Never charged £95 without that tap.
- NEW Two automatic emails. When the referral goes live, a thank you with this month's menu. About a week before the free month ends, Stay on Growth? No tie in, switch back any time with 30 days notice.
- Tracked in Caro's own Admin. Caro taps approve before any reward. Super introducer cash past 12 a year can be added later.
NEW Client portal, one per client Planned
At my.websiteglowups.co.uk
- Sign in with a one time link sent by email. No password. Sign out everywhere in settings.
- Big front button. What changes do you want this month? Straight into our queue.
- Changes made, month by month, building up over time.
- Quarterly AI search score with a dashboard notice. Under 70 goes on Caro's needs attention list.
- Account settings. Name, business, email, phone, address. Optional backup and legacy contacts.
- Invoices and card on Stripe's own billing page only. We never keep card details.
- Earn a free month of Growth worth £95. Their link, simple steps and a record of every introduction.
NEW Smoother delivery Planned
- Onboarding form after the deposit. The 5 days start once it's complete.
- Domain connection guide for each provider.
- One round of changes, then approval. Goes live after 7 days with no reply (to confirm in our terms).
- Automatic emails at each stage. Request received, then done and what changed.
- Caro's tracker with anything overdue in red.
- A clear list of what counts as a standard change.
- Uptime alerts, so we know first if a site goes down.
Who does what
- BookerFinds busy local firms, runs the free check with them, helps them book Call 1. Earns £100 per site once live and fully paid.
- AutomaticThe check report email, booking requests, referral codes and tracking, Stripe payments, the live link, monthly billing.
- CaroMonthly lead list, Call 1, OKs every demo site, Call 2, approves every referral reward.
- ClientBooks Call 1, says yes, pays 50% then 50%, fills in the onboarding form, connects their domain, chooses Essentials or Growth.
- Dev TeamMonthly lead list with Caro, builds the demo site, finishes it and puts it live, does monthly changes.
- IntroducersAffiliates and WG Clients. Share their code, and get £50 cash or a free Growth month.
Caro's time per sale
Two calls
Call 1 is 15 minutes. Call 2 is the demo and the before and after scores.
Stays human
- Caro's calls
- Caro's OK on every site
- Caro's OK on every reward
- The client's own photos
Outreach rules
- Opener: a FREE website check at check.websiteglowups.co.uk, with bot protection Live
- They give their email and the 3 page report is emailed straight away To set up
- The report leads to one thing. Book Call 1 on the booking form at websiteglowups.co.uk Live
- Then a phone call, after a TPS check. Email to limited companies, with an easy opt out. No cold WhatsApps.
Step by step
- Every month
- Start
Monthly lead list
Caro and the Dev Team brainstorm a scored list of warm leads and target businesses for the Booker.
Rough numbers
Estimates. For about 8 calls a week: roughly 300 to 400 contacts a month, weighted to warm leads. Start with 100 in month one and track.
Two kinds of introducer
Affiliates: friends, family, recruits. No website needed.
WG Clients: existing plan clients.
- ★
Caro's tracker
Every client's stage on one page. Anything due or late is flagged red.
Planned - ★
Uptime alerts
We hear first if a client's site goes down, before they do.
Planned - Day 0
- 1
Finds a busy local business
Trades first, then bookkeepers and mobile mechanics. Under 10 staff, a dated website, and good Google reviews that are not shown on it. Reaches out by the outreach rules.
- 2
Runs the free website check with them
At check.websiteglowups.co.uk, with bot protection. The business gives their own email.
Live - 3
A 3 page report is emailed straight away
The report itself leads them to book Call 1. A hand built sample is ready, and the automatic email is the next build.
To set up - R1
Caro sets up each introducer's code
Caro adds a new introducer in her Admin, with their name and whether they are an affiliate or a WG Client. They get a personal code, like SARAH50, as a Stripe promotion code on one shared £50 off coupon. Every use is tracked back to the introducer, with a link ending ?ref=SARAH50 to share.
Live - R2
An introducer shares their own code
Every affiliate and WG Client gets a personal code, like SARAH50, and a link ending ?ref=SARAH50.
- 4
The client books Call 1
On the booking form at websiteglowups.co.uk. Name, email, business and website, or a tick for I don't have a website yet. The Booker helps, ideally together, and sends a friendly reminder the day before.
Live - R3
The new client adds the code
In the booking form, or by using the link. They get £50 off their website glowup, on top of the £150 Growth saving.
- 5
The booking request is saved
It shows on the Booking requests page, and an email goes to hello@ with caro@ as the back up. That email still needs a test.
Live - Day 0 to 2
- 6
Call 1, 15 minutes
All about them and their plans. Not a walk through of the report, which they already have. The notes and their current website go to the Dev Team.
- 7
The Dev Team builds the demo site
Built from their existing site and Call 1. No templates, and it keeps their personality. The Dev Team sends Caro a preview link.
- 8
Caro reviews and OKs the demo site
Before Call 2.
- Day 3 to 7
- 9
Call 2, the demo
Caro shows the demo site and the before and after scores. Client happy, they go ahead.
- 10
Client pays 50% by Stripe
Website glowup £850 for up to 5 pages, or £700 with the Growth plan (3 month minimum).
To set up - 11
Client fills in the onboarding form
Logo, photos, review links and domain login, all in one place. The 5 day clock starts once it's complete.
Planned - Day 7 to 12
- 12
The Dev Team finishes the site
Live within 5 working days of a complete onboarding form, on GitHub and Caro's Cloudflare.
- 13
Domain connected
A step by step guide for their own domain provider makes the one click easy.
Planned - 14
One round of changes, then the other 50%
One round of changes, then approval. With no reply after 7 days it goes live (to confirm in our terms). The final 50% is paid by Stripe and the live link is sent automatically.
To set up - Day 12+
- R4
Admin flags the rewards due
Once the new client is live and fully paid.
To set up - 15
Booker earns £100
Once the site is live and fully paid. Live before the 28th means paid on the 1st of the next month.
- R5
Caro taps approve
Caro checks the referral in her Admin and approves the reward. Nothing is paid without her OK.
- R6
The introducer gets their reward
Affiliate. £50 cash.
WG Client. A free month of Growth worth £95, up to 12 a year. Growth clients get next month free. Essentials clients get next month free and upgraded to Growth, then always go back to Essentials unless they tap Stay on Growth.
↻ They can keep referring
Planned - R7
Two automatic emails
When the referral goes live. “Thank you! [Name]'s new website is now live, so next month you get Growth free. Choose what you'd like from this month's menu.”
About a week before the free month ends. “Enjoyed Growth? Tap Stay on Growth, £95 a month from next month. No tie in, switch back any time with 30 days notice. Do nothing and you go back to Essentials.”
We never charge £95 without that tap.
Planned - Monthly
- 16
Essentials £35 or Growth £95 a month
Paid monthly in advance from go live, by Stripe, with no tie in. The client agrees the terms online.
Essentials, up to 30 minutes of changes, standard changes within 7 working days. Growth, up to 60 minutes including the monthly update, standard changes within 3 working days. Simply send us your request.
To set up - 17
Footer credit on every site
Links to Caro's landing page, so new enquiries loop back to the start.
↻ Back to step 1
- R8
Monthly affiliate report
Codes used, who is live and fully paid, and the rewards due and paid.
To set up - Client portal at my.websiteglowups.co.uk
- P1
Sign in with an email link
At my.websiteglowups.co.uk they type their email and get a one time link. No password to forget or steal. Sign out everywhere is in settings.
Planned - P2
What changes do you want this month?
The big front button. A simple form goes straight into our queue in a fixed format. Automatic emails say request received, then done and what changed.
Planned - P3
Changes made
A month by month history that builds up over time. Tap a month to see what was done.
Planned - P4
Quarterly AI search score
A new score each quarter with a dashboard notice. Under 70 goes on Caro's private needs attention list.
Planned - P5
Account settings
Name, business, email, phone and address. An optional backup contact and legacy contact.
Planned - P6
Invoices and card
Through Stripe's own billing page only. We never keep card details.
Planned - P7
Earn a free month of Growth worth £95
Their own link, simple steps for sharing with friends and family, and a record of every introduction and which month it covered.
Planned